“Made in Italy” is today a brand known all over the world, synonymous with quality, durability, attention to detail, and creativity of colors and patterns.
But did you know that originally and back in the 1980s, this expression was used to counter the counterfeiting of Italian excellence in the fashion, furniture, kitchen, and motors sectors? In Italian, these concepts can be traced back to the “four A’s” of luxury: Abbigliamento, Agroalimentare, Arredamento, Automobili, that means Clothing, Food, Furniture, and Cars.
… and it is precisely from cars, especially supercars, that this article begins.
Next weekend, on September 12th, the Formula 1 Grand Prix of Italy will be held in Monza. And no sporting event is more appreciated than this by Ferrari lovers and (lucky) drivers from all over the world.
But the world of cars and furniture are much less distant than it may seem at first glance, and each one of us could have at home a piece of furniture that tells a story of pure dynamism and adrenaline. What if we told you that Ferrari interiors have always been upholstered by Poltrona Frau?
Cockpit - Poltrona Frau
Among all, Poltrona Frau is certainly the furnishing company most involved in the automotive sector, to the point of having created an “Interiors in motion” division. From automotive to yachting and aircraft, the brand provides high-quality and customized leather upholstered interiors and seats.
Counting, among the others, partnerships with Ferrari, Maserati, McClaren, Italo, Ferretti Group, Etihad and Singapore airlines, Poltrona Frau’s latest project is the Teorema fully electric car designed by Pininfarina.
From 2017 is, instead, Cockpit: an office chair designed by the team led by Flavio Manzoni, to celebrate Ferrari’s 70th anniversary.
Manzoni, among the others, had already designed the interiors for the LaFerrari Aperta, GTC4Lusso, and the 812 Superfast. He managed to transpose the charm and sensation of the sports car into a design seat that is a hybrid between a furnishing piece and a supercar.
As described by Poltrona Frau, “The Cockpit is a place where concentration, quick reflexes, and intuition join with a will to win.” With this chair, the brand was able to conceive a new design that, by merging together automotive skills and luxury lifestyle, transforms a dream into reality.
Pole Position - Azucena
Even Azucena has decided to pay homage to the automotive world by creating Pole Position, a padded bergère designed by Luigi Caccia Dominioni.
Elegant, austere, and comfortable, it is a celebration of sports car seats, which often refer to the bourgeois lifestyle of their owners. Every aspect is a continuous reference to racing cars: the low seat, the configuration of the backrest, the capitonnè workmanship of the backrest, and the front wheels, every detail tells an experience to be lived at 360 °.
Louisiana - De Padova
The passion for racing, speed, adrenaline, excitement, and dynamism are also typical of other sports, not just the ones with cars. An illustrious example is given by Vico Magistretti who, inspired by the long tradition of horse saddles, created the Incisa chair and Lousiana armchair for De Padova. Resistant and hardwearing, the leather of the seat’s rigid back ages beautifully; on the contrary, the front seat in the padded fabric is very soft and with lines that resemble an almost natural shape. Aren’t they beautiful?
As much as we are passionate about sports and speed, we have to admit that our true passion always remains the interior design and home decor. Luckily, we will be able to watch the Monza GP on one of our favorite sports seats and feel a bit like a driver too… even in the total comfort of our home!